Collection and use of personal data


Personal data is information that can be used to identify an individual or to contact them.


You may be asked to provide your personal information every time you come into contact with Tenuta Monacelle or a company affiliated with Tenuta Monacelle. Tenuta Monacelle and its affiliates may share this data with each other and use it in accordance with this Privacy Policy. They can also combine it with other data to provide and improve products, services, content and advertising materials. You are not required to provide the personal data requested by us; if you decide not to provide  it, however, in many cases we will not be able to offer you our products or services or answer your questions.


Here are some examples of the type of personal data that Tenuta Monacelle could collect and how it could be used.


What personal data we collect


  • When you create a Tenuta Monacelle ID, apply for a trade credit, purchase a product, download a software update, register for a course at one of our offices, contact Tenuta Monacelle or participate to an online survey, we can collect information, including name, address, phone number, email address, contact preferences.


  • When you share your content with relatives and friends using Tenuta Monacelle products and/or services, the latter may collect the data you provided with reference to such persons, such as name, address, email address and telephone number. Tenuta Monacelle will use this information to satisfy your requests, provide you with the relevant product or service or for anti-fraud strategies.


How we use your personal information


  • The personal data we collect allows us to keep you updated on announcements of the latest Tenuta Monacelle products and services, software updates and upcoming events. If you don't want to be included in our mailing list, you can unsubscribe at any time by updating your profile.


  • We also use personal data to develop, provide and improve our products, services, content and advertising materials, as well as to prevent losses and fraud.


  • Personal data, including date of birth, may be used to verify identity, facilitate user identification and establish appropriate services.


  • We may periodically use your personal information to send you important notices, such as communications with regard to purchases and changes to our terms, as well as to our conditions and policies. Since these data are important for your interaction with Tenuta Monacelle, you cannot request not to receive these communications.


  • We can also use personal data for internal purposes, for checks, data analysis and research to improve products, services and communications with Tenuta Monacelle customers.


Collection and use of non-personal data


We also collect data that is in a form that does not, by itself, allow a direct association with a specific individual. We may collect, use, transfer and disclose non-personal data for any purpose. The following are some examples of non-personal data we collect and their use:


  • We can, for example, collect data on profession, language, postal code, telephone prefix, unique identification code of the device, reference URL, in order to better understand customer behavior and improve our products, services and advertising materials.


  • We may collect data regarding customer activity with our website, as well as activities recorded by our other products and services. This data is combined and used to help us provide more useful information to our customers and to understand which parts of our website and our products and services are of most interest. Combined data is considered non-personal data for the purposes of this Privacy Policy.


  • We can collect and store details about the use users make of our services, including searches. This information can be used to improve the relevance of the results provided by our services. This information is not associated with your IP address, except in some cases where it is necessary to guarantee the quality of our services on the Internet.


If we combine non-personal data and personal data, the data thus aggregated will be treated as personal data as long as they remain aggregated.


Cookies and other technologies


"Cookies" and other technologies, such as pixel tags and web beacons, may be used for the website, online services, interactive messages, email messages and advertisements of Tenuta Monacelle. These are technologies that allow us to better understand users behavior. We treat data collected through cookies and other technologies as non-personal data. Nevertheless, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we treat these identifiers as personal data. Similarly, to the extent that the data is aggregated with personal data, we treat the aggregated data as personal data for the purposes of this Privacy Policy.


Tenuta Monacelle and its partners use cookies and other technologies also to remember personal data when you use our website, online services and applications. In these cases, our goal is to make your experience with Tenuta Monacelle easier and more personal. Knowing your country and your language (and, if you are a teacher, your school) helps us provide a personalized and more useful shopping experience. Knowing that someone is using your computer or device, purchased a certain product or used a certain service helps us make our advertising and email communications more relevant to your interests. Knowledge of contact information, hardware identification codes and information on your computer or device helps us to register your products, customize the operating system, configure the iCloud service and improve customer service.


If you want to disable cookies and use the Safari browser, go to Preferences and from the Privacy panel choose the option to block cookies. On your mobile device, go to Settings, choose Safari and go to the section on cookies. For other browsers, check with the manufacturer how to disable cookies. Remember that some features of the Tenuta Monacelle website will not be available if you disable cookies.


Like most Internet services, we collect some data automatically and store it in log files. These data include Internet Protocol (IP) addresses, browser type and language, Internet Service Provider (ISP), websites and reference and exit applications, operating system, date, time and the clickstream data.


We use this data to understand and analyze trends, manage the site, learn about user behavior on the site, improve our products and services and collect demographic data about our user base. Tenuta Monacelle can use this data in its marketing and advertising services.


In some of our emails we use clickable URLs linked to the contents of the Tenute Monacelle website. When they click on one of these URLs, customers go through a separate web server before arriving at the landing page on our website. We keep track of click data on these URLs to help us understand the interest on particular topics and to measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, do not click on the text or graphic links in the email messages.


Pixel tags allow us to send email messages in a format that users can read and tell us even if those messages have been opened. We can use this data to reduce or eliminate messages sent to customers.


Disclosure to third parties


Tenuta Monacelle can periodically make certain personal data available to strategic partners that work with Tenuta Monacelle to supply products and services or to help Tenuta Monacelle sell to customers.


Service Provider


Tenuta Monacelle shares personal data with companies that provide services, such as data processing, granting of credits, execution of customer orders, delivery of products at home, management and improvement of customer data, supply of customer assistance, assessment of interest towards our products and services, as well as conducting market research or surveys on user satisfaction. These companies are obliged to protect your data and could be located wherever Tenuta Monacelle operates.




It may be necessary that Tenuta Monacelle (by law, judicial proceedings, litigation and/or requests by public and governmental authorities within or outside your country of residence) disclose your personal data. We may also disclose your data if we believe that, for national security purposes, compliance with the law or other issues of public importance, it is necessary or appropriate to do so.


We may disclose your information even if we believe that disclosure is reasonably necessary to enforce our terms and conditions or to protect our businesses or users. Furthermore, in the event of reorganization, merger or sale, we may transfer to the third parties affected by these operations all the personal data collected by us.


Protection of personal data


Tenuta Monacelle takes the security of your personal data very seriously. The online services of Tenuta Monacelle, use coding technologies, such as the Transport Layer Security (TLS) protocol, in order to protect your personal data during transmission. For the storage of personal data by Tenuta Monacelle, information systems with limited access are used, located in facilities that adopt physical security measures. ICloud data is stored in encrypted form, even in cases where third-party archiving solutions are used.


When you use certain products, Tenuta Monacelle services, personal data and the contents you share are visible to other users and can be read, collected or used by them. On such occasions the responsibility for the personal data you choose to share or forward falls on you. For example, if published on a forum, your name and email address become public data. Care should be taken when using these systems.


Integrity and storage of personal data


Tenuta Monacelle facilitates the storage of your personal data in an accurate, complete and updated way. We will retain your personal data for the time necessary to pursue the purposes set forth in this Privacy Policy, unless a longer retention period is required or permitted by law.


Access to personal data


You can help ensure that your preferences and contact details are accurate, complete and up to date. We will guarantee access to other personal data stored by us, so that you can perform any operation you wish, for example request to correct the data if inaccurate or delete them if Tenuta Monacelle is not required to keep them by law or for legitimate commercial purposes. We may refuse to comply with requests that are futile/harassing, damage the privacy of others, are extremely difficult to satisfy or access to which is not covered by local law. Requests for access, correction or cancellation can be sent through the appropriate privacy contact form for your country.




We are aware of the importance of taking additional precautions to protect the privacy and safety of children who use Tenuta Monacelle products and services. Accordingly, we do not expressly collect, use or disclose personal information of children under the age of 13 or of a minimum age in the competent jurisdiction, without first obtaining verifiable parental authorization. If we realize that we have collected personal information from a child under the age of 13, or from the minimum age allowed, we take steps to delete the data as soon as possible without receiving a parent's authorization.


Third-party sites and services


The websites, products, applications and services of Tenuta Monacelle may contain links to websites, products and services of third parties. Our products and services may also use or offer third party products or services. The data collected from third parties, which may include information on the geographical location or contact details, are regulated by the respective privacy practices. We encourage you to review the privacy policies of such third parties.


Our company-wide commitment to your privacy


To ensure that your personal data is secure, we communicate our privacy and security guidelines to Tenuta Monacelle employees and strictly apply privacy security measures within the company.


Privacy questions


If you have any questions or concerns regarding the Tenuta Monacelle Privacy Policy or data processing, or if you wish to file a complaint about a possible violation of local privacy laws, please contact us.


All communications are examined and the related replies are sent, as appropriate, as quickly as possible. If the response received is not satisfactory, you can forward the complaint to the appropriate supervisory bodies in your jurisdiction. If requested, we are committed to providing you with information on the relevant complaint procedures, which could be applied to your situation.


Tenuta Monacelle may periodically update the Privacy Policy. In the event of substantial changes to the policy, a notice will be published on our website, together with the updated Privacy Policy.